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MutuaValue
Meta Platforms: An Advertising Empire Tested by Its AI Transformation
Meta Platforms, parent company of Facebook, Instagram, WhatsApp and Messenger, stands as one of the dominant forces in the global digital economy. With nearly 4 billion monthly active users across its family of apps, the group led by Mark Zuckerberg has built an advertising empire generating more than $200 billion in annual revenue, 98% of which comes from targeted advertising. Behind this cash-generating machine lies a major industrial transformation, marked by massive inves
1 day ago
Alphabet: Between Advertising Dominance and the AI Bet, a Tech Giant's Strategic Transformation
A technology conglomerate built around three pillars Alphabet, Google's parent company since its 2015 reorganization, remains one of the most influential players in the global digital economy. The group structures its business around three main segments: Google Services (Search, YouTube, Android, Chrome, Play Store, subscriptions), Google Cloud (infrastructure, platform, and Workspace solutions), and Other Bets (technology ventures such as Waymo, Verily, and Isomorphic Labs).
3 days ago
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