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MutuaValue
Mercedes-Benz: Between Electric Transformation and Premium Defense, a Delicate Strategic Balance
Mercedes-Benz Group AG, the crown jewel of the German automotive industry, has embodied excellence in the premium and luxury segment for over a century. The Stuttgart-based manufacturer operates through two main divisions: Mercedes-Benz Cars, which encompasses the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, and smart brands, as well as Mercedes-Benz Vans. In 2023, the group delivered approximately 2.04 million passenger vehicles, generating revenues of €153.2 billion. Stra
51 minutes ago
BMW: The Bavarian Pillar Facing Automotive Transition Challenges
Bayerische Motoren Werke AG, universally known as BMW, stands as one of the world's most iconic premium automotive manufacturers. Founded in 1916 in Munich, the German group built its reputation on engineering excellence, embodied by its historic slogan "The Ultimate Driving Machine." The brand portfolio includes BMW, MINI, and Rolls-Royce Motor Cars, covering the entire premium and ultra-luxury spectrum. The group's architecture revolves around three distinct operating segme
1 day ago
Renault Group – The Time of Industrial and Financial "Revolution"
A Value-Driven Recovery As of early 2026, Renault Group is finalizing the profound transformation initiated in 2021 through the "Renaulution" plan. An examination of historical data highlights a major strategic pivot: moving from a volume race to a quest for unit margin ("Value over Volume"). In 2024, the group posted revenues of €56.2 billion , a level comparable to 2019, but with a radically healthier profitability structure. While Renault recorded an operating loss of near
4 days ago
Stellantis: Between Inventory Correction and Pricing Power Erosion, a High-Voltage Transition
Born from the merger of PSA and FCA, Stellantis has established itself as an automotive juggernaut, housing 14 iconic brands (Peugeot, Jeep, Ram, Maserati, etc.). The group operates on a globalized structure, leveraging massive industrial synergies to fund its electrification transition ( Dare Forward 2030 plan). However, the "Value over Volume" model, long championed by management, is showing its limitations in a deteriorating market environment. Financial and Operational D
Dec 9, 2025
PUIG Brands: Reality Check After the IPO Euphoria
Puig, a major player in Spanish luxury, has established itself as a benchmark in the "Prestige" segment. With its "House of Brands" model (Paco Rabanne, Carolina Herrera, Jean Paul Gaultier), the group derives its strength from hyper-specialization. Revenue structure analysis confirms the dominance of the "Fragrance and Fashion" segment, the true profit engine, overshadowing the Makeup and Skincare divisions. Geographically, EMEA remains the group's stronghold (50% of the mi
Dec 8, 2025
Zalando SE – Strategic Resilience and Accelerated Growth in 2025
A Successful Post-Pandemic Pivot Zalando SE, the European leader in online fashion, is confirming a return to robust growth in 2025, turning the page on the stagnation observed between 2021 and 2023. After revenue plateaued around €10.3 billion during that period, fiscal year 2024 marked an inflection point with revenue reaching €10,573 million (+4.2% vs. 2023) and, crucially, a significant restoration of operational profitability. Interim data for 2025, particularly a recor
Dec 7, 2025
After Years of Strong Growth, What Trajectory for DEME?
Strategic Transformation and Acceleration DEME Group confirms its status as a pivotal player in global marine engineering, having successfully navigated its pivot from traditional dredging to complex energy transition solutions. Analysis of recent financial data reveals a company in full acceleration: revenue has nearly doubled in four years to reach €4.1 billion in 2024, posting a Compound Annual Growth Rate (CAGR) of 17%. This scaling is structural. It is driven by the Offs
Dec 4, 2025
L’Oréal: How the Global Cosmetics Leader Continues to Defy Economic Challenges
Today, L’Oréal is recognized as the undisputed global leader in the cosmetics industry, with a presence across all market segments...
Jun 21, 2025
Hermès International: Strategy of Excellence and Sustainable Growth
Hermès International embodies the excellence of French luxury with its renowned leather collections (Birkin, Kelly), ready-to-wear range,...
Jun 20, 2025
Porsche AG: The Fusion of Performance, Luxury and Sustainability
Since its inception, Porsche AG has established itself as one of the most emblematic brands in luxury sports automobiles. An operational...
Jun 19, 2025
Rémy Cointreau: Navigating Near-Term Turbulence With a Premium Course
Introduction – A French emblem of luxury spirits Rémy Cointreau embodies the union of two centuries-old houses—Rémy Martin cognac and...
Jun 18, 2025
Swatch: the fully-integrated watchmaker faces the storm
Long proclaimed “the world’s largest watchmaking group”, Swatch epitomises vertical integration and product-range breadth in the Swiss...
Jun 17, 2025
Burberry and the Accessible-Luxury Challenge
For many years associated with the khaki trench coat and camel tartan, Burberry remains one of the few independent luxury houses listed...
Jun 16, 2025
Interparfums: an “asset-light” model in luxury fragrance
Interparfums has been designing, outsourcing and distributing licensed fragrances for more than forty years without owning a single...
Jun 15, 2025
Ferrari: Rarity and Innovation Drive Ultra-Luxury Growth (2019-2025)
Since its 2015 IPO, Ferrari has become one of the most coveted names in the luxury-automotive arena. Between 2019 and 2025 the company...
Jun 14, 2025
Prada Blends Creativity and Profitability to Lead Independent Luxury
In a luxury landscape rocked by economic swings, Prada S.p.A. has defied gravity since 2019, delivering four successive years of...
Jun 13, 2025
Richemont Strengthens Its Jewellery Empire Amid Global Luxury Headwinds
Since its creation in 1988, Compagnie Financière Richemont has stood as the guardian of Swiss jewellery and watchmaking savoir-faire....
Jun 12, 2025
Sanlorenzo: Italian master of bespoke yachting and sustainable innovation
Founded in 1958 in Viareggio, Sanlorenzo has emerged as a flag-bearer of nautical luxury. Under Massimo Perotti—spiritual heir to founder...
Jun 11, 2025
Pandora Charts Its Course: How Danish “Affordable Luxury” Became a Global Jewellery Giant
Introduction: resilience as a hallmark Founded in Copenhagen in 1982, Pandora A/S has, in four decades, become the global reference for...
Jun 10, 2025
Brunello Cucinelli, humanistic quiet luxury on a global growth path
For more than forty years, Brunello Cucinelli has embodied a distinctive vision of luxury—artisanal excellence, understated style, and...
Jun 8, 2025
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