A unique platform in China's digital ecosystem Founded in 2009 and listed on the Nasdaq since 2018 and on the Hong Kong Stock Exchange since 2021, Bilibili (NASDAQ: BILI; HKEX: 9626) has emerged as the leading video entertainment platform for China's Gen Z. Initially focused on ACG culture (Anime, Comics, Games), the company has gradually expanded into lifestyle, gaming, e-sports, educational content, music, and live streaming. Its model, strongly inspired by Japan's Niconico