Hyundai Motor Company, founded in 1967 in Seoul, has established itself as the world's third-largest automaker by volume alongside its subsidiary Kia. The Korean group boasts a market capitalization of approximately $45 billion and employs over 120,000 people worldwide. Its portfolio encompasses the Hyundai, Kia, and Genesis (premium segment) brands, along with a significant stake in Hyundai Mobis, its strategic parts supplier. Operations are structured around three pillars: