A diversified technology conglomerate Founded in 1994 by Jeff Bezos, Amazon has established itself as one of the most influential companies globally, operating at the intersection of retail, digital services, and cloud infrastructure. The group organizes its activities around three segments: North America (59% of 2025 sales), International (23%), and AWS (18%). However, this breakdown masks the real value-creation dynamic: AWS alone concentrates nearly 57% of the group's oper